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Kith for BMW 2024 Lookbook

KithとBMWが再びタッグを組み、3度目のコラボレーションを展開。BMWの過去と現在をKithの視点で結びつける、多面的な体験とコレクションを実現します。この取り組みは、Art Basel Miami 2024で開催されるエキシビションで集大成を迎えます。

Kithは、BMW M1とXMに見られるデザインアプローチを取り入れたアパレル、アクセサリー、ライフスタイルコレクションを製作。BMWの象徴的なビジュアルアイデンティティをKithの視点で再解釈し、特別なKith for BMWのラウンドエルロゴやM1ロゴ、ヴィンテージ広告、カスタムアートワーク等を展開します。また、Cinnabar Red、Vitality Green、Techno Violetの特徴的なカラーやKithの定番色を多彩に取り入れたデザインがコレクション全体を彩ります。

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Kith and BMW reunite for the third chapter of their ongoing partnership to create a multifaceted experience and collection that bridges BMW’s past and present through the Kith Kith and BMW reunite for the third chapter of their ongoing partnership to create a multifaceted experience and collection that bridges BMW’s past and present through the Kith lens. This launch will culminate in an exhibition and pop-up at Art Basel Miami 2024.

Kith has created an apparel, accessories, and lifestyle collection that channels a similar design approach seen on the BMW M1 and XM. Iconic BMW visual identities were reimagined through the Kith lens—such as the special Kith for BMW roundel logo & M1 logo as well as vintage ads and custom artwork. Cinnabar Red, Vitality Green, and Techno Violet and a variety of Kith Foundational hues are executed across the entire collection.

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